Background
In my free time, I have started to take on some freelance projects focused on site redesigns with WordPress. For my first completed project, I worked with San Diego Midwife, a comprehensive, midwifery practice that offers a range of services to new mothers and their families.
Their current website had not been updated for over 8 years and was difficult to update with new content, requiring a developer to make small copy edits on the practice’s behalf.
In an effort to clean up and give the site a new feel, I was focused on creating a responsive WordPress that the midwives could edit and post to on their own. After a thorough competitive analysis of local midwifery’s closing to San Diego Midwife, I decided to take a completely different approach to a typical “medical website.” San Diego Midwife is community-based and focused on creating clean and open relationships between themselves and their mothers.
The website design is meant to mimic that feeling of openness - based on the white space as well as the feeling of focused, getting straight to information that mother’s need before the decision of signing up for a consultation.
Along with redesigning their website, I also cleaned up their logo and branding to feel fresh, clean and modern, and to match the new site!
It was a joy to work on this website and to have San Diego Midwife as my first freelance clients! Please visit them at sandiegomidwife.com.
Roles
Site Map
Competitive Analysis
Logo Clean Up
Photo Clean Up
Building Website (19 pages)
Site launch
Google Analytics set up